Word-of-Mouth: Influences on the Choice of Recommendation Sources by K Schoefer 1998 A dissertation presented in part consideration for the full stop of M.A. in Corporate Strategy and Governance. Contents Chapter 1Introduction 1 Chapter 2 books Review3 1. Consumer Decision-Making3 1. The Decision-Making Process4 1. Problem Recognition5 2. Information seem6 3. Evaluation of Alternatives8 4. Purchase9 5. Post-Purchase Evaluation10 2. Individual Influences12 3. Environmental Influences15 1. c ulture15 2. cordial Class16 3. Reference Groups16 2. Word-of-Mouth Communication20 1. description20 2. Scope and Significance20 3. Characteristics of WOM22 4. The Nature of WOM24 1. Types24 2.
Process24 3. Condition! s28 4. Motives29 5. WOM and the Consumer Behaviour literature29 1. toleration and Diffusion on Innovations29 2. Post-Purchase Decision-Making31 3. Pre-Purchase Decision-Making33 Chapter 3Empirical digest34 1. The Model34 1. Recommendation Sources34 2. Evaluative Cues35 3. Task Difficulty36 4. Prior...If you wreak to get a full essay, order it on our website:
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