publicity Chapter 9 Logistics instruction Vinod V Sople Chapter 15 logistic Management Bowersox Closs Contents ? Consumer & logistic encase Definition & ideal Functions of logistical incase Unitizing [concept of unit load] & palletizing / slip-sheet /kitting advancement Material encase Cost returnable Logistical forwarding ? ? ? ? ? ? Improvise slides of Functions of Logistical publicity for the following ? Role of promotional material Benefits / Importance of incase Objectives of package 2 ? ? Collated from presentation by MMK TYBMS-A [2011] Ruchi, Priyanka & Meghana penetration ? Packaging has a significant impact on the cost & productivity of the logistical system Some of the obvious cost be ? Cost of box worldly Cost of manual or automated forwarding operations Cost of disposing the advancement material ? Purchase & disposal costs are borne by firms at opposite ends of the distribution deal Productivity benefits of good packaging are spread passim the logistical system Packaging affects the cost of every logistical activity 3 ? ? ...
Introduction 4 Packaging ? Packaging falls in dickens categories Consumer packaging merchandise managers primarily concerned with how the package fits into the merchandise mix Industrial packaging Logistics managers primarily concerned with good shipping characteristics including protection, ability to sustain stacking when on a pallet, cube, weight, go and other relevant factors 5 Consumer Packaging vs. Logistical Packaging ? AKA Product Packaging Emphasis on merch! andise plan ? ? ? ? ? Convenience Market appeal Protecting the product from ca-ca of natural components Designed to meet marketing objectives ? ? ? AKA Industrial Packaging Emphasis on Logistics Functions A very critical fraction in physical distribution process as products survive to move through varying...If you want to get a full essay, order it on our website:
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