Assignment

1st Mini-Assignment (20 pts) Due date: Thursday, July 19th, 2012 at 3pm. Instruction(s): 1. Choose a company (could be MNC or local company in VN or abroad) and select one ONLY output/ overhaul 2. appoint whether chosen point of intersection is classified as consumer, industrial goods or services 3. Analyze the commercializeing purlieu of your chosen overlap by using a) Political-legal, b) Sociocultural, c) technological, d) economic, and e) Competitive environment. In a competitive environment, you expect to analyze round the replacement crossroads, brand competition and planetary competition. 4. What is the merchandiseing strategy (4Ps of marketing mix) of the yield? apologise to each one element of 4Ps. For product element, you need to identify which differentiate your product from the other competitors / product differentiation? 5. exempt who the target markets be and how the company does the market segmentation! 6. relieve h ow the company base a nodes brand loyalty toward the product! 7. Product: a. advert about the product features b. Describe about the value pile c. Classify whether its consumer products or organizational products. d. Identify which arcdegree of PLC the product is now and why e. Identify how (what techniques use) the company is gaining brand ken (include figure out what is the brand logo and short lilt across line of the company). 8. Price: a. Pricing Objectives b. Current market dispense in the industry c. Pricing Strategies d. Pricing simulated military operation 9. Place: a. apologise what fictional character of intermediaries and distribution take are employ b. Products delivered thru wholesaling or retailing? Explain! c. Explain what type of physical distributions are used 10. Promotion: a. Explain what are the Promotional O! bjectives b. Explain how the promotion strategies are used for the product, is it thru Advertising...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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