Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the international market leader in the cocoa market, with more than 16,850 java shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in gross sales and its annual growth rate of 9.4 percent, the order faces a bod of challenges, which includes an increasing level of competition and economic climate. The news newspaper publisher will provide an overview of the issues and identify several antithetic strategies that tail end be used by the company to address them. This paper will also distinguish in the midst of strategy and tactics, suffice an environmental analysis, apply strategic option to achieve long objectives, identify critical success factors for scheme implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizational str engths and weaknesses for meeting long-run objectives in the nigh 5 years. Company Background Starbucks raft (Starbucks) is a publically traded company on the NASDAQ and the number ane specialty coffee retailer in the world, (Hoovers - Starbucks, 2011). Since 1971, Starbucks has been roasting the highest whole t champion Arabica coffee in the world. Globally, the company has a wide ramble of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the unify States, the Asia Pacific region, Greater China (China, Hong Kong, Macau and Taiwan), the Europe Middle eastern United States Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision tale The companys slew is to become national company with values and steer principles that employees could be proud of, (Starbucks Vision, 2004, para 3). ! Mission Statement Starbucks rush is to to shake and nurture the human spirit - one person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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