A study on the comparison of Nokia and Samsung handsets Essay

CHAPTER 1The Nokia Corporation is a Finnish multinational chat and cultivation technical schoolnology Corporation that is head quartered in Espoo, Finland Nokia was the worlds largest vendor of lively straits from 1998 to 2012. However, its merchandise has been declined since last five remainss, with the introduction on touch sieve Smart bring forwards from former(a) vendors handle i bring forward by Apple, coltsfoot serial creationation by Samsung. Initially, Nokias erratics were on Symbian OS but with the increasing aspiration with Smartphones, Nokia tied up with Microsoft and started engagement Microsofts Windows Phone operational System. Samsung wandering is a South Korean caller-out head quartered in Samsung Town, Seoul. In 1993, Samsung developed its scratch-class honours degree lightest nimble. The SCH-800 and it was avail subject on CDMA ne tworks. Then they developed Smartphones and a phone combined mp3 player. At give birth Samsung atomic number 18 ded icated to the 3G indus adjudicate. reservation video, television camera phones at a speed to take up with consumer demand.Nokia Abs history started in 1865 when mining engineer Fredrik Idestam established a ground Wood Pulp Mill on the banks of the Tammerkoski rapids in the townsfolk of Tampere, in Southwestern Finland. In 1868, Idestam reinforced a second manufacturing plant near the town of Nokia, fifteen kilometers (nine miles) West of Tampere, by the Nokianvirta river, which had better hy flake outower resources. In 1871, Idestam, with the help of close friend and statesman Leo Mechelin renamed and transformed his dissipated into a sh atomic number 18 reinvigorated set, thereby founding Nokia Ab. Nokia developed a digital switcher for telephone exchanges and excessively helped develop the worlds first mobile phone network. By the late 1980s Nokia had helped develop the GSM (Global standardised for Mobile communications) and had built more than 60 GSM networks in 31 coun tries or so the world.The company name came from the Nokianvirta river, nearby which Polons factories were located a hardly a(prenominal)er years later. Samsung was founded by Lee Byung-Chul in 1938 as a profession company. Over the next three decades the group diversified into atomic number 18as including food processing, textile, indemnification securities and retail. Samsung entered the electronic industry in the late 1960s and the construction and ship building industries in the mid 1970s, these areas would drive its subsequent growth. Following Lees deathin 1987, Samsung was separated into four business group- Samsung group, Shinsegae group, CJ group and Hansol group. Since the nineties Samsung has increasingly globalised its activities, particularly mobile phones and semiconductors chip in become its most all distinguished(p) source of income. bivalent SIM It was an important factors for Samsung in taking oer the foodstuff with the release of twofold SIM phone. In itially, Nokia was quite rigid till they finally launched their first Dual Sim Mobile Phone. But it was too late and by this Samsung, with its gigantic crop of dual sim mobile, had al attain captured the commercialise. Basic Features Samsung integrated with basic features identical Color Display, VGA Camera, FM etc with its broad(a) range of Mobile. Initially Nokia concentrated on reliability. Lately, Nokia did also implement these features, but till that time Samsung had captured the section of nine who were more inte serenityed in having basic features. Battery Battery is doubtless the greatest strength of Nokia. But over the years Samsung did quite a nice profession with their R&D and improve their battery superior as well. Smartphone In todays world there are coarse section givers in the society which are more tech savvy. Samsung introduced the orthogonalphone world with galaxy series like galaxy, galaxy Ace, Galaxy check and Galaxy S Series. Samsung uses the much user friendly android Operating System by google. Where Nokia stuck to their symbian OS and later with Windows OS. Such wide range of growths with user friendly nature helped Samsung to capture the marketplace in real short span of time. worth It is an important point in capturing the market. in that location are two sections of mobile user. One which goes for Less toll and other who dont care about the price. Smartly, Samsung did contribute a separate of basic features in low price and also introduced Smartphones series with wide range of harvest-tides for other section of mobile users. On the other hand, Nokia was over again rigid on price aim and concentrated more on select. Build Quality Nokia is make outn for the best build pure tone when it comes to booth phones. Samsung on the other hand is k at presentn for using cheap malleable components and making fairly fragile smartphones by comparison. Offline Music and Navigation In terms of offline music and navigatio n, Nokia provide better quality. Nokia Music app provides playlist all establish on your own listing of artists or premade by Nokia. Samsung does not provide any much(prenominal) features without paying an extra silver.Also Nokias here drive gets the lead over Samsung offline navigation. Even in indisputable areas Nokias Navteq map information is better than googles as per the re medical prognosiss.CHAPTER 2Here are the or so objectives which police detective has set up for the explore and tried to work on the set objectives which is full moony based on Comparison of Nokia and Samsung handsets among the mickle of Gangtok, and these are as followsa.To ruminate the selling schema adopted by Nokia and Samsung in promoting their handsets.b.To show how they receive placed the 4ps in their strategy.c.To analyse the sales volume and profitability of some(prenominal) the handsets.d.To know the drutherss of handsets among divergent age group and class of people in Gangtok.e. To study the reason for their commonity in this particular area.The Finnish phone maker has updated its handset portfolio at the high end to compete better with Samsungs super- achieverful razor phone, the refresh has been less than inspired. Nokias high-end phones are small, but theyre boxy. Samsungs high-end models are thin and slick. Samsung went for the wow effect, creating got to collapse it phones. Now, Nokia is playing catch-up. It all comes down to universe and product maturation, says Hoffman. Right now, Samsung is head and shoulders preceding(prenominal) Nokia in creating products that consumers desire. Something as simple as naming a phone s hire has created enormous buzz for the company, says Kelleher. Today, mobile phones are real common and overriding in our society. Human relationship and mental concentration are now placed by electronic connections mobile phones puddle become a necessity and this industry is taking every ones judgment by storm.While doing the survey unhomogeneous limitations came across interms of collection of info from retailers as well as from the responders. Some questions set for responders remained unanswered and some from retailers as because oftheir privacy. As inquiryer has to face limitation of time and money while doing this survey. Had there been more information researcher would have envelop many points.CHAPTER 3To assess the data both primary and secondary coil method of research has been conducted for more in-depth understanding and interpretation of study.To conduct the research the researcher has utilise both primary and secondary source of data. simple DataSources for primary data are limited and at multiplication it becomes difficult to obtain data from primary source because of scarcity of information or lack of cooperation. Regardless of any difficulty one advise face in collecting primary data, it is the most authentic and real data source. Following are some of the source of primary da taQuestionnairePersonal InterviewTelephone InterviewSecondary DataResearcher has used the secondary data from the following sourceBooksMagazinesNewspaper net incomeAs there was less time to have a contingent survey of Nokia and Samsung comparison. So on conducting this survey researcher has taken 30responders as a sample.While conducting this research, the researcher has used Simple Random try to collect the unlike data according to the study material. On the backside of collection of data interpretation and analysis has been made.CHAPTER 4NokiaNokia has successfully used its marketing strategy to target diversecustomers from around the world. Its products are evenly used by rural as well as people of the urban areas. The company is using the right blend of standardization and adaption. Nokia standardized its product when possible and customize its product when needed. As the market for cellular phone is passing through the growth stage manufactures is continued. Nokia is usin g hard-hitting marketing strategy in the global market. Nokia is increasing its sales in its market of al instal on tap(predicate) products through increase strong location strategy, promotional activities and competitive pricing strategy and thus company is able to increase the sales for its product.SamsungSamsung established many Samsung mobile stores to increase the visibility of the marque promotion. Offering advanced engineering science products and positioning itself on the technology platform lead not help a company grapple its products if it fails to communicate properly with the potential customers. Samsung adopted various marketing strategies like celebrity endorsements, corporate advertisements, highlighting its technological superior franks and many promotional schemes.Nokia Retailers legal injuryThe pricing strategies used by Nokia vary from fact to situation and from product to product. For vanguard technological products that are newly designed by the compa ny R&D, the company use first the graze marketing strategy and then decrease the price. While for cost-effective products that focus on economy, the company use penetrating pricing strategy.PlaceThe company statistical distribution network is situated in 150 countries and the company is still using its aggressive marketing strategy to boost its network and market development strategy to target new markets from around the world. promotionThe company success can be traced to the excellent promotion activities carried out by the organization. The company use integrated marketingcommunication to promote its various products in different region of the world. Nokia tries to attract customers towards their product through various advertizement sales promotion etc.ProductThe focus of the marketing efforts of Nokia is loosely on handset manufacturing only. The company is constantly enhancing its product portfolio by investiture constantly new models. The mobile phones that are manufactur ed by Nokia have two diverse focuses either low costs or cutting-edge technology. The products of the company are adopted as per the specific markets situation.Samsung RetailersPriceBecause of its nominal head in different product categories, Samsung uses various pricing strategies. Samsungs smart phones are one of the best in the market and are the market leader in terms of the features and USPs that they provide. The recent Samsung Note 3+ Gear is another entrance in the market which is catching peoples eyes. Thus, Samsung uses skimming price for these products wherein in tries to get a high value in the start before competitors catch up. Once the model is old or any competitor has launched a similar products, Samsung immediately drops the price.PlaceSamsung is present through various assembly lines in the market. It works on the channel marketing concept wherein there are three segments. Sales and servicing dealers, modern retail and distributors. The sales and service dealers handle key accounts for Samsung and are involved in corporate sales. These dealers may also open goop Samsung showrooms. Samsung being such a branded product, the retailers are bound to keep Samsung as an alternative for their customers.PromotionSamsung uses multiple forms of promotions. Samsung as a company believes in pulling the customer to themselves through advertising but at the product to the customer through sales promotions. Thus, on one hand, Samsung uses various marketing vehicles across the year covering festive season as well as non-festive time.ProductThe benefit of Samsung in terms of its product is that there is a trust on all Samsung products because of the way Samsung products have performed in the last few years. Problems with the products has been negligible. And with its smartphones, Samsung has achieved a status of symbol for its customers. At the same time, Samsung is known for its service and people know that Samsung gives a very fast service for any of its product.Samsung beats Nokia in total phone shipments. It had already overtaken Nokia in sales volume and profitability last year but this is the most cited metric of market performance being the biggest in volume. Samsung growth is shown to be almost entirely due to smartphones while Nokias stagnant growth seems to be failure to have any smartphone attraction.CHAPTER 5Brand and price are the main factors for consumers both in the 18 to 24 and in the 40 to 44 age groups. However, for the upstarter group, multimedia system features such as a camera and styling are more important in deciding which phone to buy. In a generalized view, handsets for young adults serve as part social networking portal, part ad hominem pastime widget and part fashion statement. For the older adults, in stemma, handsets serve a more utilitarian function of basic communications for work and personal use. Savvy service providers and handset brands are figuring out these preference patterns and are devis ing feature sets and service bundles that are highly targeted for various ages and needs.Popularity of Nokia in GangtokNokia offer online troubleshooting, live chat and a support meeting place through their website. A call centre is in operation 7 days a week and the Nokia Care app is available to download dethaw for selected devices. Customers covered by warranty are also able to drop damaged products off at any place, to be sent to true technicians for assessment free of charge. Most of all because of Nokia Lumia as it is the Window phone with a modern dual- shopping centre central processing unit and the first with an HD screen it is most familiar among the people of Gangtok.Popularity of Samsung in GangtokSamsung offer product support in the form of live chat Monday to Saturday, email and a customer support hotline available during standard working hours. They have also established Customer assist Plazas in most major cities with showrooms, repair offices and warranty clai m and tracking offices. As Samsung has both humanoid and Smartphones operating system and has superior quality screens and excellent connectivity, as well as social networking capabilities that is the reason Samsung is public among the people of Gangtok.When was the last time you heard of something new and exciting from Nokia. In last 6 months only talk worthy and successful mobile launched by Nokia is, Nokia N8. Nokia has been really slow in addressing market requirements and new handsets and innovation has been rare. Result Nokia is losing its market share in each and every geography and market segment. On the other hand, Samsung has been formly gaining market share as well as mind share in all geographies and market segments. Some of the key reasons for Samsungs success are Innovation in mobile technology, catching market trends early and serving them well.Following is an analysis of where Nokia and Samsung stand with respect to different segmentsTop-end PhonesSamsung has mu ltiple options available in top-end smart phone segment with popular mobiles like Samsung Galaxy S (Android), Samsung focalisation (Windows Phone 7) and Samsung Wave Series (Bada OS). Nokia just has 1 decent popular phone in this segment Nokia N8. While Nokia N8 has got acceptable reviews about its hardware, it has been criticized for its software package / OS, as being outdated. Samsung in general has won accolades from both critics and public for its range of top end smart phones. victor SamsungMid-range PhonesNokia has some good midrange phones available like Nokia C6, Nokia C5, and Nokia E5 etc. These are good Symbian devices and do their job well. Samsung has also been able to create a good buzz in this segment with its mid-rangegalaxy series and Corby series phones. Winner Tie. Both Samsung and Nokia have good range of phones in this segment.Entry-Level PhonesNokia has some good options here. But over last few years, the Indian handset manufacturers are giving Nokia a toug h fight with feature rich, value for money phones in this segment. Samsung also has many phones in this segment like Samsung Guru Series which are good value for money. Over all Samsung and Nokia are at par in this segment. Winner Tie. Both Samsung and Nokia have good range of phones in this segment.Dual SIM PhonesSamsung is clearly a winner here. It has many good dual sim phones across entry-level and mid range phones. Nokia just has a copulate of dual sim phones. Winner SamsungCDMA PhonesCDMA Phones also have a good market base. Nokia has very few CDMA phones available in the market. On the other hand Samsung has many options in CDMA segment. It also has tie ups with CDMA service providers like Reliance and Tata Indicom. Winner SamsungNokia appeared on the face of it heading towards becoming the flagship bearer of the Windows Phone operating system, but it has stupefied everyone by announcing a phone with the Android operating system. Many have criticized the company for not ad opting this Google powered operating system, but they seem to have answered this calls by the launch of the Nokia X. Unlike most of the Android phones in the market, this device uses the free version of the software. One of the phones competing alongside it will be the Samsung Galaxy Core.PhilosophyThe Android operating system found on the Nokia X is vastly different from the one found on the Galaxy Core. The latter(prenominal) uses the traditional Android OS along with the Touchwiz user interface to give back a similar design to most Samsung users. Nokia, meanwhile, tries to bring the best of both worlds. Itnot only offers the popular Android operating system with its huge availability of apps, but it also provides the phone its own ecosystem of apps. This is largely built upon the maps, which have till date emerged as one of the greatest competitors of the Google maps. mightinessLike the philosophies, the way the phones approach the user are also highly different. Samsung manages to leap ahead through the use of a slightly potent processor and significant amount of additional RAM. It comes with specifications of a dual core 1.2 GHz processor and 1 GB of RAM. This is a sharp contrast to Nokia, which offers the Nokia X with a dual core 1 GHz processor and 512 MB of RAM. The difference with regard to power end here because both phones came with the same snapdragon processor and Adreno 203 graphics processing unit. They also come with the Android 4.1 version as standard. The user interface, though, is highly differentiable between the two devices due to the usage of the touchwiz user interface of the Samsung.Google ApplicationBringing the full version of the Android operating system in the Samsung has its own advantages since the phone includes a number of Google apps by default. Google search, YouTube, Gmail, Calendar are some of the different Google elements that come integrated with the phone. However, they can be introduced on the Nokia X as well, but most users will prefer their being inbuilt sooner than having to install separately.CHAPTER 6Researcher has analysis the data that are provided by different customers in Gangtok. Researcher further explain the information in the format of pie graph as follows comment It is clear that 50% users use Samsung, 34% use Nokia and rest 16% use other phone. interpretation we overall can see that 20% of Nokia users are snug with the product and 23% of users are not at rest. Along with this 27% ofSamsung users are satisfactory with the product they use and 23% are not well-to-do. interpreting As we clearly see that most of the mobile phone users are ready to purchase cell phone just because of its brand name and rest 33% are denying with the brand name purchasation. recitation It is clear from the supra pie chart that most of the Nokia users says that Nokia gives the good battery back up as compare to Samsung mobile phones. And it is being positive vive indoors the Nokia users about their pr eferences.INTERPRETATION It is noticed that 53% of Samsung users agreed that Samsung mobiles are very good in business point of view because Samsung provide different apps to carry such business work. And 40% Nokia users believe in Nokia for business work.INTERPRETATION It is clear from the above chart that 67% Samsung users believe that Samsung mobiles provides better camera clearity as compare to Nokia phones. And 33% Nokia users believe that Nokia provides better camera clearity.INTERPRETATION The above pie chart shows that only 33% of Nokia users believe that Nokia mobiles provide better big(p) quality. And rest 67% of Samsung users believe that Samsung mobiles provide good sound quality.INTERPRETATION It is true answer given by Samsung users that Samsung phones provide better dual sim phones as compared with Nokia mobiles phones. Samsung provide dual sim facility right from mid-range phone to top-end phones.INTERPRETATION It is a tie result from the above pie chart that both t he Nokia and Samsung mobile users believe that both the company provides more cell storehouse computer memory right from internal storage to external storage.INTERPRETATION From the above pie chart it is being clear that 67% of Samsung users believe that Samsung mobile has better screen dissolving agent and 27% of Nokia users believe that Nokia mobiles has better screen resolution.CHAPTER 7 promptAfter completion of field work on questionnaire, objective and based on the data collected, researcher has analyse and made some mesmerism according to it. They are as followsResearcher have seen that 50% users use Samsung mobile phones as compare to Nokia. So, Nokia should focus on the user approachability and promote their products for the users.Researcher has found that users are very much satisfied with the Samsung handsets. So, the Nokia should provides customer satisfaction either through their apps or various facilities within the handsets.As the brand name provides trust within the customer and are ready to purchase just because of brand name. So, both the company should try to upgrade their handsets widely according to the users.It has found that most of the users are satisfied with the Nokia battery back-up as compare to Samsung. So, in this regard Samsung should improves their battery back-up and go for their market.It has been seen that camera clearity provided by Samsung is most trustable as compare to Nokia as 67% users believe in Samsungs camera clearity. So, Nokia should focus in their camera so that it does not loss their interest from the users.It has been seen that Samsung has multiple options available in top-end smartphone segment whereas Nokia just has 1 decent popular phone in this segment i.e., Nokia N8. So, Nokia should try to launch new and more top-end segment phones to compete with Samsung.In dual sim phones Samsung is clearly a winner. Nokia just has a couple of dual sim phones. So, to beat Samsung, Nokia should improve their dual sim phones right from entry level phones to top-end phones.CONCLUSIONOver the last two decades the mobile phone market has gone through tremendous changes, with unbelievable products and rapid growth in the market. The growth of the market is still continued. Nokia is using its creative marketing strategies to check over its market through strong positioning andcompetitive strategy in order to beat the competition. Whereas Samsung establish many stores to increase the visibility of the brand promotion. Samsung adopt various marketing strategies like celebrity endorsement, corporate advertisement for promotional of their product and capture the market as well. As the popularity of Nokia mobile phones is quite scarce within the Gangtok area as compare to the Samsung mobiles phones, which is highly popular within the teenagers and old age persons of Gangtok. Lastly, if the company continue to bring down its strategies according to the needs and wants of the target market, it chances for success in the market will increase even more.Websiteswww.studymode.com/essays/Samsung-Mobile-Phone-39587872.html www.studymode.com/essays/Samsung-Mobile-1211966.htmlwww.studymode.com/essays/Research-Report-On-Comparative-Study-On-1496464.html www.arjunsingh84.hubpages.com/hub/Nokia-Vs-Samsung-Features www.ordoh.com/2014/05/nokia-samsung-galaxy-core-specifications-pricing-comparison/ www.ukessays.com/essays/marketing/marketing-strategies-used-by-nokia-marketing-essay.phpMagazineMY MOBILE (For a attached Lifestyle)Nokia Asha 230 Dual SIMNokia Asha OS v1.1.11.3 MP, 1280 x 1024 pyx chest..Price Rs.3,197/-Nokia XLNokia X OS v1.0Ext5.0MP, 25921944 pyxPrice Rs.9,195/-Nokia X PlusNokia X OS v1.03.0 MP, 2048 x 1536 pix chestPrice Rs.11,000/-Nokia XNokia X OS v1.03.0 MP, 2048 x 1536 PixPrice Rs.6,849/-Nokia Asha 230Nokia Asha OS v1.1.11.3 MP, 1280 x 1024 PixPrice Rs.3,210/-Nokia Lumia 630Microsoft Windows Phone 5.0 MP, 2592 x 1944 PixPrice Rs.10,500/-Nokia Asha 503 Dual SIMNokia Asha OS v1.25.0 MP, 2592 x 1944 PixPrice Rs.6,167/-Nokia Lumia 1320Microsoft Windows Phone 8Ext5.0MP, 25921944 PixPrice Rs.17,900/-Nokia Lumia 525Microsoft Windows Phone 85.0 MP, 2592 x 1944 PixPrice Rs.8,909/-Nokia 515 Dual SIMNokia Series 405.0 MP, 2592 x 1944 Pix...Price Rs.8,999/-Samsung Galaxy S3 NeoAndroid OS, v4.2 (Jelly Ext8.0MP, 32642448 PixPrice Rs.22,981/-Samsung Galaxy S3 Mini VE I8200Android OS, v4.2.2 (JellExt5.0MP, 25921944 PixPrice Rs.15,960/-Samsung Galaxy S3 Neo Plus I9300IAndroid OS, v4.3 (Jelly Ext8.0MP, 32642448 PixPrice Rs.25,345/-Samsung Galaxy Note 3 NeoAndroid OS, v4.3 (Jelly Ext8.0MP, 32642448 PixPrice Rs.30,353/-Samsung Galaxy Grand NeoAndroid OS, v4.3 (Jelly Ext5.0MP, 25921944 PixPrice Rs.15,000/-Samsung Galaxy S Duos 2 S7582Android OS, v4.2 (Jelly Ext5.0MP, 25921944 PixPrice Rs.8,309/-Samsung Galaxy Core Plus G3500Android OS, v4.2 (Jelly Ext5.0MP, 25921944 PixPrice Rs.13,251/-Samsung Galaxy tether Pro S7260Android OS, v4.1.2 (Jell2.0 MP, 1600 x 1200 PixePrice Rs.5,328/-Samsung Galaxy Star Pro S7262Android OS, v4.1 (Jelly 2.0 MP, 1600 x 1200 PixePrice Rs.5,391/-Samsung Galaxy Trend S7392Android OS, v4.0 (Ice Cr3.0 MP, 2048 x 1536 PixePrice Rs.6,715/-Samsung Galaxy S4 Mini Duos I9192Android OS, v4.2.2 (JellExt8.0MP, 32642448 PixPrice Rs.16,999/-Samsung Galaxy Victory 4G LTE L300Android OS, v4.0.4 (Ice Ext5.0MP, 25921944 PixPrice Rs.16,372/-QUESTIONNAIREName long time Address Occupation1)Which mobile you are using? a) Nokia b) Samsung c) Other2)Are you satisfied with product you are using i.e., Nokia/Samsung? a) NokiaYes/No b) SamsungYes/No3)Will you be ready to buy a Nokia/Samsunghandsets just because of its brand name? a) Yes b) No4)Which provide good battery back-up? a) Nokia b) Samsung5)Which would you prefer in business point of view? a) Nokia b) Samsung6)Which gives better camera clearity? a) Nokia b) Samsung7)Which cell companies have better sound quality? a) Nokia b) Samsung8)Which company provides better dual sim phones? a) Nokia b) Samsung9)Which company has more cell memory storage? a) Nokia b) Samsung10)Which company do you think provides better screen resolution? a) Nokia b) Samsung