The Home Depot Essay -- GCSE Business Marketing Coursework

The berth storagehouseIntroductionRetailing edifice put up stores have become a popular retail application sector due to increased open awareness and the need of many postowners for the theatre improvement products. Back in the 1970s, long before warehouse stores ruled home improvement land, do-it-yourselfers shopped at home centers. These 30,000 forthrightly foot stores offered cheaper prices and wider selection of products, about 25,000 more than local anaesthetic hardware stores and eliminated the extra trip to the lumberyard. The dependence of many of these retailers upon the homebuilding industry for a great deal of their business has also been reduced and the warehouse superstores, such as inhabitation Depot, have become more important. The smaller companies in the retail building supply industry are facing economic difficulties as the industry leaders continue to dominate and warehouse super centers are congruous more evident. Company OverviewFounded in 1978, The seat Depot is the world largest home improvement retailer and the third largest retailer in the United States followed by Lowes Companies, Inc. At the end of fiscal year 1999, the company was operational 930 stores, including 854 Home Depot stores, 15 Expo Design Center stores and 2 Villagers Hardware stores in the United States 53 Homes Depot in Canada 4 Home Depot stores in Chile and 2 Home Depot stores in Puerto Rico. In addition, they operated wholly owned subsidiaries Apex cut Company, Georgia Lighting, Maintenance Warehouse and National Blinds and Wallpaper. They approximately employed 201,000 associates at the end of the year. The company has been publicly held since 1981. In 1978 when Bernard Marcus and Arthur Blank, executives with practised Dan Home return Centers, found themselves out of work after a corporate putsch at Handy Dan. Joined by Ronald Brill another Handy Dan employee and Pat Farrah, former owner of Homeco, the worlds first home improvement ware house, they mapped out plan for a bigger and better store catering to the needs of do-it-yourselfers.These Warehouse type stores, each averaging about 130,000 square feet, stock 40,000 to 50,000 home improvement products and are aimed mainly at the do-it-yourself trade. The stores however also attract many professional-building contractors. Products include lumber, floor and hem in covering, hardware, paint, plumbing supplies, and tools. Home... ...eferencesLowes Companies, Inc. Declares Cash Dividend, PR Newswire, June 12, 2000In an Expansion Mode, Lowes Sharpens its Customer Focus, The Weekly Newspaper for the Home Furnishing Network, June 5, 2000 p19Lowes Companies Inc., The wall path Journal, June 1, 2000Lowes Outlines Focus on Customers at Annual Meeting, Pr Newswire, whitethorn 26, 2000Lowes Eyes Markets for Growth, Corporate Financing Week, April 17, 2000, p3Retailing building supply industry, The value Line Investment Survey, April 14,2000, p881Lowes Annual Report, Fis cal socio-economic class 1999, Available at http//www.Lowes.com/Home Depot Annual Report, Fiscal course of instruction 1999, Available at http//homedepot.com/Customer Service that is above and beyond, Philadelphia Business Journal, April 7, 2000 p42Were No.1 The Market Loves Top Dogs. Should you?, Fortune, March 6,2000 p446The Home Depot reports 29% growing in First Quarter Net Earning Comparable Store gross sales up 7%, PR Newswire, May 16, 2000The Home Depot Looks to tier Industry Test Store Opens in Dallas this Summer, The weekly Newspaper for the Home Furnishing Network, March 27, 2000 p1Carving a New Niche, Do It Yourself Retailing, September 1999, p49